Editorial Guidelines
At Edinburgh Standard, our aim is to publish informative, engaging and accessible content covering a wide variety of subjects. From business and technology to lifestyle, travel, property and other areas of interest, we provide a platform for articles that offer readers useful information, fresh perspectives and interesting ideas.
These editorial guidelines outline our approach to selecting, reviewing and publishing content, including articles contributed by external writers and businesses.
Our Editorial Approach
Edinburgh Standard is an independent, general-interest online publication. Although our name reflects Edinburgh, our coverage is not restricted to Scotland or the United Kingdom.
We feature articles exploring subjects of interest to readers in different locations and industries, recognising that useful information and engaging stories can come from anywhere.
Our focus is on publishing content that is relevant, understandable and appropriate for a broad readership.
We do not operate exclusively as a breaking-news service. Our content may include informational features, practical guides, industry commentary, lifestyle articles and other editorial material.
Content Selection and Publication
Articles are considered according to their relevance, quality, clarity and suitability for the publication.
We aim to feature content that provides readers with information or perspectives beyond straightforward advertising.
When reviewing material for publication, we consider whether it:
- Covers a subject suitable for our general-interest readership.
- Is clearly written, logically structured and easy to understand.
- Provides useful information, explanations or relevant insights.
- Avoids unnecessarily misleading, exaggerated or unsupported claims.
- Respects applicable laws, intellectual property rights and the rights of others.
Publication is at our discretion, and we may decline material that does not meet our editorial expectations.
Contributed Articles and Commercial Content
Edinburgh Standard may publish articles submitted by external contributors, businesses, organisations and individuals.
Contributed content can introduce different experiences, specialist knowledge and perspectives across the subjects we cover.
Some articles may contain references to businesses, products, services or external websites. Where content constitutes advertising or a paid promotional placement, it should be clearly identifiable as commercial content in accordance with applicable requirements.
The inclusion of a business, product or service does not automatically represent an endorsement or recommendation by Edinburgh Standard.
We reserve the right to review, edit or decline contributed material to maintain the publication’s standards.
Accuracy and Responsible Information
We aim to publish information that is accurate and presented in an appropriate context.
Articles should distinguish factual information from opinions, interpretations and general commentary.
Where relevant, factual claims should be supported by credible information, and contributors should avoid presenting speculation or uncertain statements as established facts.
Content involving health, finance, legal matters or other specialist subjects should be approached with particular care.
Information published on Edinburgh Standard is generally intended for informational purposes and should not be treated as a substitute for advice from an appropriately qualified professional.
While reasonable care is taken in reviewing published material, we cannot guarantee that every article will remain complete, accurate or current indefinitely.
Originality and Intellectual Property
We expect submitted content to respect copyright and other intellectual property rights.
Contributors should have the necessary permission to use any text, images, graphics or other materials included in their submissions.
Material that infringes third-party rights, misrepresents its origins or reproduces protected content without appropriate authorisation may be rejected or removed.
We may also edit submissions for readability, formatting, clarity and consistency with the publication’s presentation.
Editorial Independence
Edinburgh Standard maintains discretion over the content appearing on the website.
The publication of contributed or commercially supported material does not give an external party control over the wider publication or its editorial policies.
Views and opinions expressed in individual articles may belong to their respective authors or contributors and do not necessarily reflect those of Edinburgh Standard.
We aim to avoid publishing material that is deliberately deceptive, discriminatory, unlawfully defamatory or otherwise inappropriate.
External Links and References
Articles may contain links to external websites where they provide additional information, reference relevant resources or direct readers towards businesses and services discussed within the content.
External websites operate independently of Edinburgh Standard, and we are not responsible for their content, availability, privacy practices or subsequent changes.
The presence of an external link should not be interpreted as a guarantee of the quality, accuracy or suitability of the linked website.
Links may be amended or removed where appropriate.
Updates, Corrections and Content Removal
Published information can change over time, particularly where articles discuss technology, business developments, regulations, products or services.
We may review and update existing articles to improve clarity, correct inaccuracies or reflect relevant developments.
Where significant factual errors are identified, appropriate corrections may be made.
Content may also be amended or removed if it becomes outdated, contains material that raises legal concerns or no longer meets our editorial requirements.
These decisions are made according to the circumstances of the individual article.
Maintaining Our Publishing Standards
Our editorial guidelines are intended to support a consistent approach to publishing while allowing Edinburgh Standard to cover a diverse range of subjects.
As the publication develops, these guidelines may be reviewed and updated to reflect changes in our content, publishing practices or applicable requirements.
Our overall objective remains the same: to provide a varied and accessible collection of articles that readers can explore for information, ideas and different perspectives.